Heinz Creme Egg Mayo, the April-Fool-that-wasn’t from Heinz and Cadbury, has been intriguing journalists for the past week or two, and reactions so far have ranged from the sublime to the disgusted:


“I actually really like it” (Daily Mail), “You could definitely sit and eat this just with a spoon” (The Independent), “So many layers of weirdness” (Also The Independent), “much nicer than we expected” (The Sun), “Confusing” (Stylist), and “seriously bad” (Mashable – don’t worry, we won’t take it personally). Even Katie Price got in on the action.


Like it or loathe it, it’s been a freakin BLAST to work on this from start to sticky, sweet finish. (Not least because we’ve had a good excuse – like we needed one – to eat a trillion Creme Eggs for “inspiration”.)


And now the great British public (well, those who are in or can get to London this weekend) have a chance to try it – for free. Just get yo curious selves down to Ely’s Yard at Truman Brewery on Brick Lane between 11am and 8pm on Thursday 11th and Friday 12th April, and between 11-4 on Saturday 13th.


If the Wonderland consensus is anything to go by, odds are that you’ll like this inspired Eastery concoction – just promise us you won’t get eggy if you don’t.