We’re big fans of Heinz Beanz here at Wonderland so were chuffed when Kraft Heinz asked us to create a PR campaign to celebrate the 50th anniversary of the iconic “Beanz Meanz Heinz” slogan.

 

The brief was to get significant coverage nationally, regionally, and locally both on and offline. No biggie then…

 

Our campaign saw us use a combination of creative news stories, features and product placement, promoting limited edition personalised Beanz cans and the Heinz Beanz Bus Tour.

 

This was Wonderland’s first campaign working with Kraft Heinz and it was just how we like them – exciting, challenging, fast-paced and with happy clients at the end of it who had some very nice things to say about us – such as this from Director, Corporate & Government Affairs EMEANigel Dickie:

 

“Wonderland has helped deliver one of our most successful brand PR campaigns ever by celebrating 50 years of the famous advertising campaign Beanz Meanz Heinz.

 

“The Wonderland team blew the KPIs out of the water and exceeded tough targets by more than 500%, and created more than a billion opportunities to see. They worked the budget hard, and approached every part of the campaign with energy, drive, a great sense of humour and passion for the project.

 

“Straight-talking, problem-solving, fast-reacting and creative, the Wonderland team used their PR nous and know-how to make sure no coverage opportunity was left untouched.”

 

Thanks Nigel!