Teaming up with Fisher-Price® Little People®, we collaborated with the brand to create Little People’s most inclusive toy set yet, The People Kind Figure Pack. Available in retailers across Europe, including Smyths and Amazon in the UK, this figure pack was the first of its kind.
We worked closely with Fisher Price to curate a pack that represented across occupations, genders, age, abilities, health conditions as well as hairstyles and colour. Designed to encourage inclusive preschool play and better representation on toy shelves,the set was picked up by retailers across Europe, and thanks to phenomenal media results, awareness of the campaign and brand shot up across key markets.
Responsible for the EMEA campaign and UK activation, Wonderland landed more than 160 million media impressions for the campaign, with coverage in The Mirror, The Sun, The Daily Telegraph, The I, The Daily Star and the Metro, along with key lifestyle and parenting titles.
