We had a PAWsome (yes, we went there) time working with Edgard & Cooper on their Demand Better Dog Food campaign, asking owners across the nation to share their dog’s dinner and demand their best friend’s kibble is top dog every bite. So much so, that it’s good enough for us to eat too!
The campaign raised brand awareness, driving home Edgard & Cooper’s ambition to challenge the dominance of low-quality ingredients in the pet food industry by promoting their real, healthy, and junk free alternatives.
Our commissioned research gave us the hook, positioning Edgard & Cooper as true experts in the field, securing over 46 million impressions and landing coverage in The Daily Star, The Times and Reach PLC titles across the country.
