When it comes to ketchup, It Has To Be Heinz, and in a world first, we worked with Heinz to team up with the paint experts at Lick to create a limited-edition paint in the colour of Heinz Tomato Ketchup, Red HTK 57. There’s nothing we love more than to see our ideas come to life – and this one might just be our favorite collaboration yet.
In the words of PR Week ‘It’s so random it’s right’. We tend to agree!
The idea was dreamt up by Wonderland for our client The Kraft Heinz Company, and delivered in partnership with The Kraft Heinz Company, Lick, The Kitchen London and Hope&Glory PR. We’ve loved seeing this land in the press, with 170+ pieces of coverage including The Sun, Daily Star, The Daily Telegraph, Trend Hunter, as well as having positive reviews from the likes of Ad Age, Campaign and The Drum.
