Hot, dippable cheese – count us in!
Known for their as-good-as-homemade natural dips, including their delicious signature guacamole, we loved working with Holy Moly to bring their new product development to market in time for the cosy season: Cheesy Hot Serves.
With three un-brie-lievably indulgent dips; Nacho Chilli Cheese, Alpine Fondue and Margherita Cheese these were nacho average dips, and we had to get the word out!
Having polled Brits to reveal how much we’re a nation of cheese lovers – and reveal we did, finding that four in five Brits (81%) eat it every week – we got the news out to the UK media.
With 93 pieces of coverage achieved, the campaign amassed almost 100 million impressions. With coverage in everything from The Sun and The Daily Star to Good Housekeeping, Trendhunter and The Grocer.
I think we can all agree – a GRATE result… too far?