We knew from the get-go Emm’s incredible next-gen “menstrual health” product was set to be a game changer but with distinct audiences to get in front of – consumer, business, and tech – we needed to tell their story in the right way to the right people, three ways. Emm was trusting us to have their first brand conversation with the world and we needed to get it spot on.
In a matter of weeks, we’d bagged 30 pieces of wholly positive coverage including standalone features or news pieces in Emm’s dream target media titles targeting all three audiences, including Metro, BBC, Tech Crunch, Red, and Daily Mail.
