Late last year, the Wonderland team brokered a brand partnership between everyone’s favourite soup – Heinz – and ‘the home of modern vintage’ Cath Kidston, which saw three of Heinz’s best loved canned soups get the Cath Kidston treatment. Check ‘em out:

It was the first brand partnership we’ve handled as Wonderland and we have to say we’re pretty bloomin’ proud of it.


Both brand’s values match perfectly, the fans of each are practically twins, and both Heinz and Cath Kidston were keen to make this a partnership with purpose, meaning that 100% of the price of the limited edition collector’s boxes (available via the Cath Kidston website and selected Cath Kidston stores from 16th April) will go to the amazing Trussell Trust – a charity already supported locally by Kraft Heinz and the Heinz soups team.


It’s also the first time in more than 100 years that Heinz Soup has had a major makeover of any kind. So it was always going to be special. And it’s not just us that think so – Good HousekeepingThe SunMetroEvening Standard and Hello! Magazine seem to like it too.


Heinz X Cath Kidston launched in stores this week and people are going crazy for it already, with one Cath Kidston fan saying she has travelled across 3 counties and visited more than 15 stores trying to find early deliveries of all three designs.


As Wonderland looked after everything from the partnership deal to label designs, photography to PR, we couldn’t be more chuffed. So we’re raising a can of Heinz X Cath Kidston Cream of Tomato Soup to everyone that was involved in this campaign.