We were so excited to support Heinz Ireland & Barnardos Ireland for a second year running on their incredible partnership helping to provide nutritious breakfasts to children across Ireland.
And being Wonderland, we wanted to make it EVEN bigger than last year.
After commissioning research which found 87% of families in Ireland are reducing portion sizes to stretch shopping further, The Kraft Heinz Company Ireland made a donation to Barnardos Breakfast Clubs across the country for every special multi-pack of Heinz Beanz purchased.
To increase awareness and drive engagement, we were also joined by TV presenter, podcaster and all around ICON, Vogue Williams as our campaign ambassador.
Vogue was joined by clinical psychologist Dr. Malie Coyne, Interim Head of Heinz Ireland Elaine McCague and Barnardos Clodagh Carroll on a special panel in Dublin, where they discussed the importance of the partnership and the impact of food poverty on the overall health and wellbeing of children in Ireland in front of an audience of 25 invited media.
The campaign was a huge success, our biggest Heinz Ireland to date, landing national and regional coverage across the nation as well as a host of broadcast interviews taking place.
