In summer 2023, we were tasked with launching DK’s first-ever annual Dinosaur Day, raising its profile as the world’s largest publisher of dinosaur books, and encouraging a nation of kids and big kids alike to reignite their imaginations and celebrate dinosaurs with DK.
By undertaking new research to find out exactly how many parents know their Brontosaurus from their Brachiosaurus and calling on naturalist Chris Packham as Dinosaur Day’s inaugural ambassador, we managed to secure almost 200 pieces of coverage and achieve a whopping 96 million impressions!
