We created a dual-approach to diving brand salience for leading home interiors brand, Brabantia.
We maximised product visibility through our press office & creating talkability through seasonal news stories (putting the brand front and centre).
For the press office, we’ve built strong relationships with all key media, co-creating content & features, as well as ensuring our products feature in all relevant opportunities.
Our seasonal news gen capitalises on the seasonal news agenda, and taps into consumer truths to create ‘of the moment’ news stories about the brand and our products.
