Alongside the new direction came a new name reflecting its new vision – We The Curious, a place where people are inspired to ask challenge questions, rather than just get the answers
Their perfectly formed but very small PR team needed to draft in further support to help take Bristol on the journey of the new direction and name – this is where Wonderland came in.
We created a multi-part campaign which would create brand love before, during and after the news as well as create mass awareness of the imminent changes.
