In 2020, we were the global creative lead for a 12-month campaign, securing and working with Ed. The campaign included the creation of a TV ad (written by and starring Ed), creation of a special edition ‘edchup’ sold in supermarkets around the world and a super limited edition ‘tattoo bottle’, auctioned off as the world’s most expensive bottle of ketchup through Christie’s… and many more components!
Every element of the campaigns was tool-kitted and every key market across the globe took part in the campaign.
Warner music called the campaign “the pinnacle of brand partnerships”.
