Back in early 2023, known Heinz Tomato Ketchup and sauce superfan – Ed Sheeran – took to the supermarket shelves and set tastebuds ablaze with the launch of his first ever hot sauce range, Tingly Ted’s.
Arriving in two tongue tingling flavours – Tingly and Extra Tingly, we were delighted to help Ed launch both varieties on the world back in February, and then continue to find ways to make a BIG noise throughout the rest of the year.
Working with our client The Kraft Heinz Company, and delivered in partnership with our friends at Warner Music Group and Carat, we helped land over 1,500 pieces of coverage across the world, in over 10 markets during 2023.
If you haven’t picked up a bottle yet, we dare you. Get ready to make your tongue tingle!
