Prepare for your world to be officially turned pink as we’ve just helped Kraft Heinz and Mattel launch Heinz Classic Barbiecue Sauce – a limited-edition pink vegan mayo with BBQ sauce.
From the moment we thought of this iconic collab last year, we knew we had to make this dream condiment-concoction a reality.
This sauce sensation comes after last year’s continued Barbiecore craze, when Heinz teased its fans on social media about the possible launch. The response from Heinz fans was overwhelming with one commenting, “if you make it happen I’ll dye my hair pink” whilst another said, “please do this I beg you!”. How could we say no?
After mass public demand, it’s now been brought to life just in time to celebrate the 65th Anniversary of the Barbie brand, because Barbie dreams really do come true!
With beetroot extract for that signature pink colour, this smoky ‘sauce of the season’ is the perfect addition to your spring/summer menu and one you don’t want to miss out on.
Heinz France x FAUCHON Paris
