When it comes to ketchup, It Has To Be Heinz, and now in a world first, we worked with Heinz to team up with the paint experts at Lick to create a limited-edition paint in the colour of Heinz Tomato Ketchup.
There’s nothing we love more than to see our ideas come to life – and this one might just be our favourite collaboration yet.
Introducing Heinz x Lick, Red HTK 57 paint.
The idea was dreamt up by Wonderland for our client The Kraft Heinz Company, and delivered in partnership with The Kraft Heinz Company, Lick, The Kitchen London and Hope&Glory PR.
We’ve loved seeing this land in the press, with 170+ pieces of coverage including The Sun, Daily Star, The Daily Telegraph, Trend Hunter, as well as the likes of Ad Age, Campaign and The Drum.
In the words of PR Week ‘It’s so random it’s right’. We tend to agree!
Thanks to everyone who helped make this happen!
And do us a favour, lick your plate, not the paint.
Heinz X Barbie: The DREAM match
