Made from FSC-certified wood, this new collection of timeless toys is designed to encourage open-ended play and be treasured for generations🫶
A timelessness that’s important as 71% of parents said they enjoy seeing their younger family members play with toys they used to enjoy as children and 64% prefer toys that can be kept in the family🧸
We were thrilled to support the launch with a global toolkit for in-market teams to launch the news last week!🌍
Alongside the launch, the brand is supporting Trillion Trees – BirdLife, WCS, WWF in their initiative to grow 10,000 trees to create forests for future generations to enjoy🌳
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