FISHER-PRICE RETURNS TO WOODEN TOY ROOTS

Global toy brand, Fisher-Price has returned to its roots with the launch of its new Wood range 90 years after its original landmark wooden line.

Child playing with Fisher Price new wooden toy range


Made from FSC-certified wood, this new collection of timeless toys is designed to encourage open-ended play and be treasured for generations🫶

A timelessness that’s important as 71% of parents said they enjoy seeing their younger family members play with toys they used to enjoy as children and 64% prefer toys that can be kept in the family🧸

We were thrilled to support the launch with a global toolkit for in-market teams to launch the news last week!🌍

Alongside the launch, the brand is supporting Trillion Trees – BirdLife, WCS, WWF in their initiative to grow 10,000 trees to create forests for future generations to enjoy🌳

IT COULD BE OH SO BEAUTIFUL

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