Pasta alla vodka recipes have become a social media staple ever since model Gigi Hadid shared her recipe for the dish on Instagram in 2020, so it was only a matter of time before these two brands pulled their own version of the much-loved recipe out of the bag.
Working with the dream team in the Heinz New Ventures division, plus our friends at Wunderman Thompson and Carat, we helped consult and lead on the national and trade earned media sell-in, securing over 600 pieces of coverage globally, hitting almost every UK national title and achieving over a whopping 450 million impressions. WOWZERS!
