You might have seen the news today that Heinz is launching [Seriously] Good Chocolate Mayonnaise, an exquisitely unusual combination of the finest quality Belgian Chocolate blended with the creamy free-range goodness of their [Seriously] Good Mayonnaise. There’s even a video of it being made by Heinz’ boffin chefs.
Sounds so delicious it’s too good to be true, right?
…Right.
Time to admit (with a mix of both disappointment and relief) that the launch of [Seriously] Good Chocolate Mayo is, in fact, a good old April Fool. GOTCHA, FOOLS!
Although, if everyone who liked the idea of a sweet, creamy, choccy-mayo combo started lobbying Heinz now, who knows? Next Easter we could be slapping it on our hot cross buns for real.
MASSIVE THANKS TO TEAM WONDERLAND who all worked around family commitments this weekend to make this happen and get literally TONNES of coverage in the UK and globally.
Here’s just a few of the pieces from the last 24 hours…